About Protecting Our Purpose

Learn who we are, why we lead, and how we’re shaping the future of DEI—one organization, one policy, one community at a time.
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Guided by Values. Driven by Purpose.

Protecting Our Purpose is a nationwide coalition of DEI leaders, scholars, advocates, and organizational change-makers committed to safeguarding and advancing the future of diversity, equity, inclusion, and belonging in the face of growing opposition.

Founded in 2025, our mission is both urgent and expansive:

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    Combat misinformation that distorts the purpose, value, and outcomes of DEI work, equipping leaders and the public with facts, context, and strategic messaging.

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    Protect the integrity and longevity of DEI initiatives in workplaces, schools, and government institutions under political, legal, and cultural attack.

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    Define and promote a clear, evidence-based pedagogy for the role of Chief Diversity Officers and Heads of DEI—outlining the competencies, strategic impact, and leadership behaviors required to drive sustainable inclusion.

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    Equip organizations with the strategies, tools, and data to lead with courage and clarity in a divided world.

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    Conduct cutting-edge research in collaboration with academic institutions and corporate partners to track evolving DEI trends, workforce dynamics, and the future of work.

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    Protect and support DEI professionals—particularly those in state and federal roles—facing targeted political efforts to defund or eliminate their positions, by providing career resources.

WE’RE ARCHITECTS OF WHAT’S NEXT FOR DEI.
What makes Protecting Our Purpose different?
  • We don’t just defend DEI—we’re building the systems, strategies, and support that will define its future.
  • We unite research, media, legal strategy, community, and career development into one national coalition.
  • We counter disinformation with truth, infrastructure, and lasting impact.
  • We support not only organizations—but also the DEI professionals and leaders driving inclusion in real time.

This isn’t a response. This is a blueprint for what’s next.

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Join leaders, advocates, and DEI professionals across the United States who rely on us for the latest policy updates, research insights, and action alerts.

Subscribe to our newsletter and stay at the forefront of the movement.

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