Diversity, equity, and inclusion aren’t optional—they’re essential to America’s strength. At Protecting Our Purpose, we unite organizations, leaders, and advocates across the United States to safeguard DEI initiatives, combat misinformation, and drive measurable progress.
Founded in 2025, Protecting Our Purpose exists for one reason—to safeguard and advance DEI initiatives in every corner of the country. In an era where misinformation, political attacks, and legal challenges threaten progress, we stand firm in truth and action.
Our mission is to to protect and strengthen diversity, equity, and inclusion through research, advocacy, legal support, and strategic partnerships—uniting public and private sector leaders to drive lasting change nationwide.
Defending DEI policies at every level.
We educate stakeholders, challenge anti-DEI legislation, and provide the tools you need to navigate legal and political threats with confidence.
Building powerful alliances for equity.
We bring together public and private sector organizations of all sizes to collaborate on bold, impactful DEI initiatives.
Countering misinformation with truth.
Our coalition delivers data-driven reports, case studies, and thought leadership that clarify the measurable impact of DEI—helping you lead with authority.
Empowering leaders with actionable insights.
We offer tailored guidance, toolkits, and educational resources that equip organizations to build sustainable, inclusive workplaces.
Navigating legal and reputational risks with strength.
We deliver expert crisis response and legal strategies to help organizations manage scrutiny, backlash, and threats to their DEI programs.
Strengthening the DEI talent pipeline.
We connect values-driven employers with DEI professionals through a curated job board, resume platform, and referral network—supporting long-term equity in the workforce.
In a world flooded with misinformation, facts matter.
Visit our Resource Hub for curated videos, articles, toolkits, and reports grounded in real-world data and experience.
Whether you're shaping internal strategies or fighting legislative threats, we’ve got you covered.
From legislative updates to urgent calls to action, stay ahead of the policies impacting diversity, equity, and inclusion in your workplace and community.
We monitor threats, mobilize advocates, and keep you informed—because protecting DEI requires vigilance.
Through our “Today in DEI” podcast, expert articles, and multimedia content, we reshape the national conversation on DEI—empowering leaders, professionals, and allies with powerful stories, facts, and strategies.
We collaborate with Fortune 500 companies, nonprofits, public institutions, and advocates in all 50 states.
Together, we're building sustainable DEI strategies, defending inclusive policies, and driving measurable change—coast to coast.
